Business will grow with digital use
Prakash Sangam, CEO, RedBus said in a statement that the launch of this standalone RedRail app is at the right time as digital transactions and usage have increased in both the bus and train segments in the last two years. If we talk about the market, then the online train ticket booking market has grown to more than 1 million daily transactions and it provides a huge opportunity in the country.
Benefit from RedBus’s userbase
The 65 percent overlap between bus and train passengers works to the company’s advantage as the company will take advantage of RedBus’s large userbase to grow Red Rail.
after the bus the turn of the train
He further added that ‘Our bus ticketing platform has already achieved a lot of growth in the intercity bus segment and now we will work to break into the online train category as well. We expect this segment to contribute 10-15 per cent to the total ticketing value. RedBus is also planning to launch the app in 5-6 local languages.