Selling a smartphone has never been this easy before, and these days anyone can enter the smartphone business with a little money. The smartphone market (both online and offline) is full of brands these days and you may not have even heard of many. And these companies are selling low-cost smartphones in the budget. Such new companies are also increasing these days because there is also a market for such phones which mostly remain without much discussion.

For Gadgets 360, we have been receiving frequent requests for review of new budget smartphones but it is not possible for us to test every phone. Today we have Rashmi Group’s subsidiary Reach Mobiles. reach allure smart fone. This budget smartphone, priced around Rs 5,000, has been introduced as an iconic smartphone.

look and design
For its price tag, the Allure uses a plastic body instead of a metal body. At first glance, it looks like an iPhone and we feel it has been intentionally designed like an iPhone. This phone is available in four color variants of the iPhone (including Rose Gold). However, the quality of the plastic as well as the fit and finish is not too great. There is also a small gap in the plastic around the curved edge of the display. There is a physical home button for navigation at the bottom and a 5-megapixel camera on the top. The ring around the home button is designed to look like Apple’s TouchID fingerprint sensor. But it is not the sensor. There is no notification LED in the phone.

The 5.5-inch QHD (540×960 pixels) resolution IPS display offered in this phone isn’t too bad except for its low resolution. The brightness level is also decent but the screen gets washed out in sunlight. There is also a slight gap between the outer glass and the actual display, which can be seen when you press on the screen. Because of this, the touch response is very poor in the phone and sometimes the phone recognizes a tap gesture as a swipe. To make up for the lack of protective glass, the Allure display already comes with a screen guard.

The Micro-USB and headphone socket are placed at the top of the Reach Allure smartphone while there is a single speaker at the bottom. The volume and power buttons are not very well placed and are not easy to move. The rear cover isn’t easy to remove but once you take it off, you can see two SIM card slots and a microSD card slot along with the removable battery. The Allure smartphone has a 10-megapixel rear camera with a single LED flash.

When you buy Reach Allure, you’ll get a power adapter, data cable, and a flip cover in the box. The quality of the cable is good but the flip case is of very poor quality. If the case goes on even for a month, then consider yourself lucky. Overall, the Allure is made from very poor quality materials. The fit and finish of the plastic could have been better. In our view, any user would probably buy this smartphone online just because it looks like an iPhone.

Specifications and software
Reach Allure phone is powered by 1.3GHz quad-core MediaTek MT6580 processor. This phone has 1 GB RAM and 8 GB storage, the storage can be expanded via microSD card (up to 32 GB). This phone of Reach has features like Wi-Fi b/g/n, Bluetooth 4.0, FM radio and GPS. The phone does not support 4G and only 3G will work on both the SIMs.

Talking about the software, this phone runs on Android 5.1 Lollipop with Custom Launcher. You get an app drawer in the phone and the option to choose transition effects. The multi-purpose home button serves different functions depending on how you press it. In an app where a single press takes you one step back, a long press opens an additional setting and a double press takes you to the home screen. However, if you’re on the Home screen, a double-press will take you to the Recents app, while a long-press will open a menu where you can customize the wallpaper, theme and other settings. The home button performs very poorly and it takes a lot of effort to get used to it.

Along with this, Reach has also included some gesture-based shortcuts so that you can run the app when the screen is off. WeChat, WhatsApp and some other Google apps come pre-installed in the phone.

Reach Allure is not very comfortable to use due to its size but the good thing is that it is quite lightweight. Despite having 1GB of RAM, the interface doesn’t hurt much. Sometimes the smartphone suddenly freezes and you may have to wait a while to get back to use. In benchmark testing, we got good figures from the phone. We also did not face any problem in playing 3D games in this phone of Reach nor did we face any kind of heating problem.

Stock video player has been given to play videos in this smartphone. Full-HD videos can be played in the phone but we had problems playing some high-bitrate files. The music player is as an older version of Android so it is not very appealing but can do its job. Out of 8 GB inbuilt storage, only 4.7 GB is used for the user.

The phone is said to have a 10-megapixel autofocus rear camera and the same specifications have been told everywhere and in the listing. But the footnote written on the back side of its box reads that ‘the camera can be increased through software’. In our benchmarking test, we found the phone to have 8 megapixel rear and 5 megapixel front camera. Apart from this, we captured some RAW files with the phone’s camera using the EngineeringMode app from the Play Store and we came to know only about the 8-megapixel camera. It’s not a bad idea to have an 8MP camera in an entry-level smartphone, and in our opinion, this was done to make the phone look better on the online retailer’s page.

Photos taken with the phone’s camera at both resolutions are of below average quality. The biggest problem is the slow focus in the phone, which makes it difficult to take sharp pictures. The blurry picture comes even in Slight Motion. Even the right colors do not come from the camera and the pictures are very dull. Burst shooting (up to 10 shots) feature is present in the phone but the capture speed is very slow.

Video recording of maximum 1080 pixels can be done from both the cameras of the phone. Here the quality is below average. Selfies taken with the front camera also disappoint.

battery life
Reach Allure is backed by a 2600 mAh battery which lasted for 5 hours and 27 minutes in our video loop test. This is very less as compared to other smartphones. During normal use, we were able to run this phone in less than a day.

our decision
Reach Allure is priced at Rs 5,444 and is currently available exclusively at online retailer ShopClues. It is very difficult to tell any special feature in this phone and this phone performs below average in every respect. InFocus Bingo 10 ,review), the Allure has a bigger and brighter display which may attract some customers.

We can see that this phone may attract people who want a cheap iPhone clone but have no other reason to buy it. The build quality of the phone is very poor. Battery life and camera are decent and performance is not good either. There is also a lack of 4G.

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