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Amazon will no longer offer monthly Prime membership in India. After the new decision, now the e-commerce company is going to give Prime membership only for three months and one year. Let us tell you, the initial price of Amazon Prime subscription was Rs 129 per month, but now this initial pack has been discontinued after the new order of Reserve Bank of India (RBI). It is worth noting that in its new RBI guidelines, banks and financial institutions have been ordered to implement Additional Factor of Authentication (AFA) for the process of recurring online transactions. The deadline to implement this new order is September 30.

Amazon has supported page Has also been updated, in which the monthly subscription of Amazon Prime is not present. Additionally, from April 27, Amazon has also temporarily suspended new member sign-ups for the Amazon Prime free trial. As of now, if a user wants to buy or renew the Amazon Prime membership, he will only have the option of taking a three-month or yearly subscription. Let us tell you, the price of three months subscription of Amazon Prime is Rs 329, whereas you get its annual subscription for Rs 999.

It is noteworthy that this new framework of RBI announcement It was done in August 2019 itself, but later this deadline was extended to 30 September this year for banks and financial institutions. While expanding the deadline, it was said that this decision has been taken keeping in mind that there is no inconvenience to the customers.

Initially, in the year 2019, RBI had issued a framework for deploying AFA for recurring transactions up to Rs 2,000. However, by December last year, this rule was increased to a limit of Rs 5,000 per transaction. Transactions above this cut-off will require a one-time password (OTP).

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