The MobiKwik app has been removed from the Google Play Store for violating Google Play Store’s Ad Policy. According to MobiKwik co-founder and CEO Bipin Preet Singh, this was done because the app has a link to the Aarogya Setu app. Singh said in an interview that Mobikwik had received a warning from Google a week ago for promoting Aarogya Setu, but then when contacted by Mobikwik, he said that it was a mistake. However, even after this, the app has now been removed from the Google Play Store.

Singh has Tweet MobiKwik and other fintech firms have been asked by the Reserve Bank of India (RBI) to include a link to the Aarogya Setu app, so that more and more people can be aware of downloading this contact tracing app. Remind that Arogya Setu has not yet been downloaded over 10 million times has gone. Other apps like Paytm on both the Android and iOS app versions include links to Aarogya Setu.

Bipin Preet Singh told Gadgets 360 over an email, (translated) “The app was removed because we had a link to the Aarogya Setu app.” They gave us a warning a week ago and we explained that we have been asked to do so. Then today they first removed this app. This happened around 3 pm (IST) and then we contacted their team and resubmitted the app after removing the link to Aarogya Setu, after which Google has now made the app live.”

Singh also said, (translated) “Google clarified that there is nothing wrong in promoting the Aarogya Setu app on MobiKwik. However, they today removed our app from the Play Store without any notice.”

The latest version of the app is now available on Google Play. This version no longer has Aarogya Setu in the link below, Singh confirmed.

Google has policies against apps that contain deceptive or disruptive ads and that are not clearly labeled. However, if this is the reason why the MobiKwik app has been removed from Google Play, then we have to ask why other apps that promote Aarogya Setu are being allowed on the store.

Leave a Reply

Your email address will not be published.