WhatsApp is making every effort to make this platform convenient for its users. After WhatsApp’s digital payment venture WhatsApp Pay, users will soon start getting facilities related to health insurance and micro-pension products on this platform. WhatsApp India chief Abhijit Bose shared the roadmap for his new venture plan during the Facebook Fuel for India event. He informed that the company is preparing to launch health insurance products in association with SBI General, while HDFC Pension and Singapore-based firm PinBox Solutions will help in the launch of micro-pension products. Let us tell you, this new step has been taken with WhatsApp’s digital payment venture WhatsApp Pay.

Abhijit Bose said in his presentation during the virtual event that WhatsApp in partnership with SBI General will start offering affordable health insurance coverage by the end of this year. Apart from this, he also announced WhatsApp’s partnership with HDFC Pension and PinBox Solutions, which will start offering micro-pension products through the messaging app.

WhatsApp aims to emerge as a competitive platform for insurance companies and firms offering micro-pension products and make a mark in the Indian financial sector with this new move. Bose also mentioned that the messaging app will make it easier for Indian users to bring in health insurance and micro-pension, regardless of where they live and their income.

WhatsApp is being made more attractive by providing insurance and pension facilities to more than 400 million users in India who use WhatsApp.