Table of Contents

TikTok’s Android app reportedly collected unique identifiers from millions of mobile devices for at least 15 months, which ended with the release of an update in November last year. These unique identifiers, called media access control (MAC) addresses, are primarily used to serve up personalized advertisements. This new information comes at a time when US President Donald Trump passed an order banning Tiktok in the country a few days ago. The app is accused of helping the Communist Party of China track the US government.

of The Wall Street Journal Report As per reports, the strategy used by TikTok to collect MAC addresses of Android users violates Google’s policy. The platform, owned by Chinese internet company ByteDance, is said to have ended this strategy through an update released on November 18.

In 2013, Apple prevented third-party app developers from collecting the MAC addresses of iPhone users. Google followed that suit in 2015 and banned apps on Google Play from collecting “personally identifiable device identifiers” including users’ MAC addresses and IMEI numbers. However, TikTok reportedly took the “circuit method” and bypassed Google’s ban by using a different strategy.

The timing of this discovery is quite interesting, as the Indian government banned TikTok in late June and the US is also looking to repeat the move. The order passed by the US President last week could remove the app from both the Apple App Store and Google Play as well as make advertising on the platform illegal. On the other hand, companies like Microsoft, on the other hand, are showing interest in using TikTok’s distinctive presence in the market to take over TikTok’s global operations.

Latest Tech News, Smartphone Reviews more popular Mobile For exclusive offers on Gadgets 360 Android Download the app and send us Google News Follow on.

Related news

Leave a Reply

Your email address will not be published.